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Clicks in Mind Blog

Helpful posts about Google Ads, Google Analytics and more. In my articles I share my knowledge about online makreting transparently.

Latest posts

  • Feed-Only PMax

    Google Ads

    Feed-Only PMax Campaigns: How It Still Works in 2025

    Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the essentials: Your product feed. This makes this campaign type particularly efficient and easy to manage – ideal for e-commerce businesses looking for maxim […]

  • Google Ads Reports in GA4

    Google Ads

    Creating Google Ads Reports in GA4: A Simple Guide

    Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, […]

  • Google Ads Fehler

    Google Ads

    Google Ads Beginner? Avoid These 12 Costly Mistakes

    Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this […]

  • Performance Max Campaigns

    Google Ads

    Performance Max Campaigns: Learn Everything in 5000 Words

    Do you want to learn everything about Performance Max (PMax) campaigns? Then you’ve come to the rig […]

Analyze PMax Campaign

Google Ads

Analyzing PMax Campaigns: This Is How (+3 Hidden Reports)

Google Ads Performance Max campaigns offer a comprehensive way to combine different ad formats and […]

Audience Signals

Google Ads

Audience Signals in PMax Campaigns: What You Need to Know

Audience signals are important components of Performance Max (PMax) campaigns in Google Ads. Howeve […]

Google Ads Reports in GA4

Google Ads

Creating Google Ads Reports in GA4: A Simple Guide

Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, […]

Feed-Only PMax

Google Ads

Feed-Only PMax Campaigns: How It Still Works in 2025

Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the esse […]

Google Ads Fehler

Google Ads

Google Ads Beginner? Avoid These 12 Costly Mistakes

Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this […]

Google Ads Solutions

Google Ads

Google Ads Solutions: New No-Code Scripts Explained

You may have noticed: There’s a new option for bulk actions in Google Ads: Solutions. In this post, […]

Broad Match

Google Ads

How Do Broad Match Keywords Work in Google Ads? (2025)

In Google Ads, there are 3 different keyword match types. By default, Google uses the broad match m […]

Exact Match

Google Ads

How Do Exact Match Keywords Work in Google Ads? (2025)

There are 3 different keyword match types in Google Ads, which always leads to confusion and misund […]

Phrase Match

Google Ads

How Do Phrase Match Keywords Work in Google Ads? (2025)

In Google Ads, there are 3 different keyword match types, which always lead to confusion and misund […]

How many adgroups per campaign?

Google Ads

How Many Ad Groups per Google Ads Campaign in 2025?

The right structure is the key to success in Google Ads. This applies to the entire account as well […]

How many Ads per Ad Groups

Google Ads

How Many Ads per Ad Group in 2025? Simple Google Ads Guide

Google Ads is a system that is constantly changing. Yesterday’s best practices are often outdated t […]

Keywords per Ad Group

Google Ads

How many keywords per ad group in Google Ads? (2025)

The right structure is the key to success in Google Ads. This applies to the entire account as well […]

Analyze PMax Assets

Google Ads

How to Analyze the Performance of Pmax Assets in Google Ads?

Performance Max (PMax) campaigns are increasingly becoming Google’s favorite. In most cases, they a […]

Exclude Brand PMax

Google Ads

How to Exclude Brand KWs from Performance Max Campaigns?

Performance Max (PMax) campaigns are difficult to control. In their search for the best results, th […]

How do Match Types Work?

Google Ads

Match Types in Google Ads: Everything You Need to Know (2025)

The right keywords are the key to a successful Google Ads search campaign. Google gives us 3 differ […]

Optimze PMax Campaigns

Google Ads

Optimizing PMax Campaigns: 16 Tips for Maximum Performance

Google’s Performance Max (PMax) campaigns offer the unique opportunity to automate and optimize ads […]

Performance Max Campaigns

Google Ads

Performance Max Campaigns: Learn Everything in 5000 Words

Do you want to learn everything about Performance Max (PMax) campaigns? Then you’ve come to the rig […]

PMax Learning Phase

Google Ads

Performance Max Learning Phase: Everything You Need to Know

Performance Max (PMax) campaigns are both a blessing and a curse. You give up a lot of control and […]

PMax not getting impressions

Google Ads

Pmax Not Getting Impressions? 9 Possible Reasons to Check

Your Performance Max (PMax) campaign has no or only a few impressions? This can be frustrating. Esp […]

PMax vs. Standard Shopping

Google Ads

Pmax vs. Standard Shopping: An Unfair Comparison (2025)

If you want to run shopping ads, you have to choose between 2 campaign types: Performance Max (PMax […]

Google Ads Recommendations

Google Ads

Recommendations in Google Ads: Avoid these Beginner Errors

The idea of recommendations in Google Ads is great: even if you don’t know your way around, you hav […]

Remove Redundant Keywords

Google Ads

Remove Redundant Keywords? Here Is How You Should Act

If you regularly check the recommendations Google suggests for your search campaigns, you will see […]

Scale PMax Campaigns

Google Ads

Scaling Pmax Campaigns the Right Way? This Is How (5 Tips)

One of the biggest challenges in performance marketing is successfully scaling your campaigns. In o […]

How to Group Keywords

Google Ads

Successful Keyword Grouping in Google Ads? Here is How!

The grouping of keywords in Google Ads has an enormous impact on the success or failure of a campai […]

Structure Asset Groups

Google Ads

This Is How You Group Pmax Asset Groups the Right Way

Whenever Google releases a new feature, such as Performance Max (PMax) campaigns, new winning strat […]

Catch-All Campaign

Google Ads

What Is a Catch-All Campaign in Google Ads? ( Strategies)

If you run Performance Max or Shopping campaigns, you may have seen the following recommendation: Y […]