As a reliable partner, I can help your company generate more customers and sales with Google Ads. After more than 5 years as a Google Ads Manager and more than $2.1 million in managed advertising budget, I can quickly recognize where to make adjustments to get more out of your budget.
Use the full power of search engine advertising to reach more customers who are already searching for your products and services. Google Ads offers a range of extremely effective measures. I will help you design and implement the best strategy for your success.
Minimize unnecessary costs
Minimize unnecessary costs
With Google Ads, you pay per click. Some of these clicks lead to results, but most of them only generate costs and no results. With my expertise, I can find ways for you to minimize this scatter loss. So you make the most of your budget.
Full control and transparency
Full control and transparency
Even if I manage your Google Ads account, you retain full control. This means you can make changes yourself at any time. In addition, I share my approach and the results completely transparently in personal meetings, reporting videos and easy-to-understand dashboards.
Free Google Ads audit
How effective are your existing campaigns?
Are you already running Google Ads? In a free audit of your account, I will check for you how you can achieve even better results.
There is often great untapped potential with Google Ads, especially for small and medium-sized companies and start-ups. Expertise can make a big difference here. The Google Ads channel often is not used at all or is managed by a person or agency without the appropriate specialization.
Which goals can you achieve with Google Ads?
Service sales
Online shop sales
Store visits
Lead generation
My management process
The primary goal of my Google Ads support is maximum added value for my clients. Starting with the first contact, we work together to achieve your goals.
1. Audit / initial consultation
Regardless of whether you decide to opt to work with me in the end, you will receive a free audit or a free initial consultation. Here I develop valuable and individual tips for your Google Ads campaigns and strategy.
2. Setting goals
At the beginning of the support process, we work together to define the goals we want to achieve with Google Ads. I then create an easy-to-understand dashboard that you can use at any time to check that performance is moving in the right direction.
3. Individual strategy
I develop an individual strategy based on the defined goals. This involves, for instance, which campaign types we use, how we structure them or which keywords we bid on.
4. Campaign creation
I then create the corresponding campaigns or adapt existing campaigns to the new strategy.
5. Continuous optimization
The key to success with Google Ads is regular and systematic optimization. Setting up the campaigns is not enough. The next step is to continuously improve performance based on the data. With the dashboard, reporting videos and personal meetings, you always have full insight into this process.
1. Audit / initial consultation
Regardless of whether you decide to opt to work with me in the end, you will receive a free audit or a free initial consultation. Here I develop valuable and individual tips for your Google Ads campaigns and strategy.
2. Setting goals
At the beginning of the support process, we work together to define the goals we want to achieve with Google Ads. I then create an easy-to-understand dashboard that you can use at any time to check that performance is moving in the right direction.
3. Individual strategy
I develop an individual strategy based on the defined goals. This involves, for instance, which campaign types we use, how we structure them or which keywords we bid on.
4. Campaign creation
I then create the corresponding campaigns or adapt existing campaigns to the new strategy.
5. Continuous optimization
The key to success with Google Ads is regular and systematic optimization. Setting up the campaigns is not enough. The next step is to continuously improve performance based on the data. With the dashboard, reporting videos and personal meetings, you always have full insight into this process.
Google Ads are much more than just search ads and cover a complete range of different marketing opportunities.
Search campaigns
Reach your target audience when they are actively searching for your products and services.
Performance Max Campaigns
Maximize your results across all Google platforms with automated campaign optimization.
Display Campaigns
Increase your brand’s visibility with visual ads on over 2 million websites and apps.
YouTube campaigns
Reach your target audience on YouTube with engaging video ads.
Shopping campaigns
Showcase your products directly in Google search results and on shopping pages when people search for them.
Discovery campaigns
Reach potential customers with personalized ads in their Google discovery feeds.
Search campaigns
Reach your target audience when they are actively searching for your products and services.
Display campaigns
Increase your brand’s visibility with visual ads on over 2 million websites and apps.
YouTube campaigns
Reach your target audience on YouTube with engaging video ads.
Performance Max campaigns
Maximize your results across all Google platforms with automated campaign optimization.
Shopping Campaigns
Showcase your products directly in Google search results and on Shopping pages when people search for them.
Discovery campaigns
Reach potential customers with personalized ads in their Google discovery feeds.
Comprehensive support – including technical assistance
My Google Ads support goes beyond the boundaries of the actual advertising platform. The success of the campaigns also depends on your website and the website data.
What does technical support include?
Conversion tracking: To signal to Google when a user performs a desired action on your website, a technical setup is required. This can be, for example, the submission of a form, a phone call or the purchase of a product.
This helps to understand which ads, campaigns, keywords, etc. lead to success and which do not.
Landing page optimization: The landing page of the ad is the page to which users are directed to after clicking on the ad. This page is essential to convince users of your offer and turn them into customers.
Certain optimizations and elements will greatly improve your success rate. I am happy to support you with the implementation.
Google Remarketing: In many cases, people need more than one touchpoint to be convinced of your offer. With Google’s remarketing, you can target your website users again.
This also requires a technical setup to use this effective measure. I will gladly take care of the correct setup.
Hi, my name is Thimo Hofner. I have been working in online marketing for more than 5 years as a Google Ads Manager, at times as an employee in an agency or as a freelancer. I have managed an advertising budget of more than $1.2 million. Through many courses, further training and, above all, working with many different clients, I have learned the best strategies for success with Google Ads. I use this knowledge to help you achieve your goals.
About me
Hi, my name is Thimo Hofner. I have been working in online marketing as a Google Ads Manager for more than 5 years, sometimes as an employee in an agency and sometimes as a freelancer. I have managed an advertising budget of more than €1.2 million. Through many courses, further training and, above all, working with many different clients, I have learned the best strategies for success with Google Ads. I use this knowledge to help you achieve your goals.
Google Ads can theoretically work for all companies. Especially as there are many different ways to advertise. The best results are usually achieved when the offer is a product or service that is actively searched for via Google. Classic online stores or service companies such as medical practices, law firms or photographers therefore generally work very well.
In principle, Google Ads gives you full control over your budget and your costs. You are completely free to choose how much you invest. With Google Ads, you usually pay per click. The cost per click in turn depends on the competition and the relevance of your campaigns. The costs per click can vary from a few cents to several dollars. This also depends heavily on the industry.
Of course, you can also manage your Google Ads yourself. Especially if you already have experience and the necessary time, this can be a good option. The challenge here is to choose the right settings and the right structure so that the advertising budget is not wasted. It also requires systematic and constant optimization to ensure that campaigns reach their full potential. In addition, Google Ads changes very quickly and you should always be aware of the latest changes and functions.
Google itself likes to say that you only need to follow their internal recommendations to be successful. In many cases, however, this only leads to Google earning more money – without you benefiting from it.
For most companies, it therefore saves time, money and nerves if they hire an expert for Google Ads management.
Here is an overview of common mistakes within Google Ads campaigns:
Incorrect campaign structure: a poorly structured campaign can lead to your budget not being used efficiently. This leads to higher costs per conversion. A poor structure also makes optimization more difficult.
Inaccurate targeting: If the targeting is too imprecise, you will reach users for whom your offer is not relevant. This means that a large proportion of the advertising budget is wasted unnecessarily.
Keyword settings:
Match types: Choosing inappropriate match types can lead to irrelevant traffic, which increases costs without corresponding benefits.
Inaccurate keywords: Generic or irrelevant keywords can lead to an increase in low-quality traffic. This increases the cost per click and the overall cost of the campaign without a corresponding increase in conversions.
Relying on Google’s recommendations: Although Google’s recommendations can be helpful, they are not always tailored to your specific business goals. Blindly following these recommendations can lead to increased spending without actually leading to better results. This is because Google often pursues its own interests above all else.
Boost your success with Google Ads – Let’s work together!
Als verlässlicher Partner helfe ich Deinem Unternehmen mit Google Ads, mehr Kunden und Verkäufe zu generieren. Nach über 5 Jahren als Google Ads Manger und mehr als 1,2 Mio.€ betreutem Werbebudget erkenne ich schnell, an welchen Stellen gedreht werden muss, um aus Deinem Budget mehr herauszuholen.
