Performance Max (PMax) campaigns are both a blessing and a curse. You give up a lot of control and hope that, in return, Google’s AI will achieve your campaign goals more efficiently – be it more sales, lower lead prices or more store visits. To achieve this, Google uses a variety of different signals. You…

Whenever Google releases a new feature, such as Performance Max (PMax) campaigns, new winning strategies quickly emerge to help you succeed. One example of this is some “experts” who recommend creating a separate asset group for each targeted audience. In this post, I’ll show you why this tip is simply wrong and how you can…

Performance Max (PMax) campaigns are increasingly becoming Google’s favorite. In most cases, they are also very high performing. However, we advertisers have to be okay with handing over more and more control to Google. One of the few levers we have are the ad assets that we can provide. We can use these to influence…

If you regularly check the recommendations Google suggests for your search campaigns, you will see the following on a regular basis: Remove Redundant Keywords In this short post, I want to explain to you what redundant keywords are all about, why Google makes this recommendation, and how you should deal with it. Let’s go You…

The right keywords are the key to a successful Google Ads search campaign. Google gives us 3 different match types that we can use. There is no better or worse option here. Each match type has advantages and disadvantages and offers different possibilities. In this post, you will learn everything you need to know about…

In Google Ads, there are 3 different keyword match types. By default, Google uses the broad match match type and recommends it. In addition, Google keeps recommending us users to convert our existing phrase and exact match keywords to Broad Match. In this post, I explain how Broad Match keywords work and why Google prefers…

In Google Ads, there are 3 different keyword match types, which always lead to confusion and misunderstandings. On top of that, Google Ads keeps changing the way the match types work. This post is about the match type phrase match. I’ll explain how phrase match works and how to use this match type successfully in…

There are 3 different keyword match types in Google Ads, which always leads to confusion and misunderstandings. On top of that, Google Ads keeps changing the way the match types work. This post is about the match type exact match. I’ll explain how exact match works and how you can successfully use this match type…

The grouping of keywords in Google Ads has an enormous impact on the success or failure of a campaign. After some major changes, keyword grouping now works differently than it did a year ago. That’s why it’s important to stay up to date. In this post, you’ll learn what has changed and how you should…

The right structure is the key to success in Google Ads. This applies to the entire account as well as to individual ad groups. The challenge here is that the Google Ads landscape changes very quickly. In this post, I’ll explain to you how many keywords you should include per ad group. That was the…