If you want to run shopping ads, you have to choose between 2 campaign types: Performance Max (PMax) and Standard Shopping. Google will recommend the PMax campaign. But is it really always the better choice? In this post, I’ll show you a detailed comparison of both campaign types. I’ll also help you decide which one…

One of the biggest challenges in performance marketing is successfully scaling your campaigns. In other words, can you increase the budget so that the performance is still good and your campaigns are profitable? This task is difficult enough. But how does ithis work with Performance Max (PMax) campaigns in Google Ads? You’ll find the answer…