You have a Performance Max (PMax) campaign, but it is not utilizing your daily budget? There’s usually a good reason for this – but it’s not always easy to recognize. In this post you will find the 9 most common reasons why PMax campaigns do not use the available daily budget. Of course, there are…

Google’s Performance Max (PMax) campaigns offer the unique opportunity to automate and optimize ads across the entire Google network. However, the effectiveness of this campaign type depends heavily on proper understanding and constant optimization. In this article, you’ll learn 16 valuable and detailed tips on how to get the most out of your PMax campaigns.…

If you want to run shopping ads, you have to choose between 2 campaign types: Performance Max (PMax) and Standard Shopping. Google will recommend the PMax campaign. But is it really always the better choice? In this post, I’ll show you a detailed comparison of both campaign types. I’ll also help you decide which one…

One of the biggest challenges in performance marketing is successfully scaling your campaigns. In other words, can you increase the budget so that the performance is still good and your campaigns are profitable? This task is difficult enough. But how does ithis work with Performance Max (PMax) campaigns in Google Ads? You’ll find the answer…