Finally more control over your Performance Max (PMax) campaigns! Google now allows negative keywords directly at the campaign level. No support, no workaround – just enter them yourself. In this post, I’ll show you how this works and what you should pay attention to. Let’s go Here is the overview: How to use negative keywords…

Google Ads is one of the best ways to reach potential customers online. Whether you have a local business, run an online store or just want to get started with online advertising, Google Ads can help you reach the right people at the right time. But the first step can be daunting: account creation, campaign…

Are you like me and have an ambivalent relationship with PMax campaigns? Thanks to maximum automation, they are very easy to create and now work very well. However, this automation also brings challenges: a lack of transparency, little control and often a feeling of not being able to keep a complete eye on the campaigns.…

Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the essentials: Your product feed. This makes this campaign type particularly efficient and easy to manage – ideal for e-commerce businesses looking for maximum control over their ads. Simply not adding any assets is not possible in most Google Ads…