Are you like me and have an ambivalent relationship with PMax campaigns? Thanks to maximum automation, they are very easy to create and now work very well. However, this automation also brings challenges: a lack of transparency, little control and often a feeling of not being able to keep a complete eye on the campaigns.…

Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the essentials: Your product feed. This makes this campaign type particularly efficient and easy to manage – ideal for e-commerce businesses looking for maximum control over their ads. Simply not adding any assets is not possible in most Google Ads…