Latest posts

  • PMax Scripts

    10 Super Helpful Pmax Scripts to Gain Back Control

    Are you like me and have an ambivalent relationship with PMax campaigns? Thanks to maximum automation, they are very easy to create and now work very well. However, this automation also brings challenges: a lack of transparency, little control and o […]

  • Feed-Only PMax

    Google Ads

    Feed-Only PMax Campaigns: How It Still Works in 2025

    Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the esse […]

  • Google Ads Reports in GA4

    Google Ads

    Creating Google Ads Reports in GA4: A Simple Guide

    Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, […]

  • Google Ads Fehler

    Google Ads

    Google Ads Beginner? Avoid These 12 Costly Mistakes

    Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this […]

PMax Not Spending the Budget

Google Ads

9 Reasons Why Your PMax Campaign Is Not Spending Your Budget

You have a Performance Max (PMax) campaign, but it is not utilizing your daily budget? There’s usua […]

Analyze PMax Campaign

Google Ads

Analyzing PMax Campaigns: This Is How (+3 Hidden Reports)

Google Ads Performance Max campaigns offer a comprehensive way to combine different ad formats and […]

Audience Signals

Google Ads

Audience Signals in PMax Campaigns: What You Need to Know

Audience signals are important components of Performance Max (PMax) campaigns in Google Ads. Howeve […]

Google Ads Reports in GA4

Google Ads

Creating Google Ads Reports in GA4: A Simple Guide

Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, […]

Feed-Only PMax

Google Ads

Feed-Only PMax Campaigns: How It Still Works in 2025

Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the esse […]

Google Ads Fehler

Google Ads

Google Ads Beginner? Avoid These 12 Costly Mistakes

Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this […]

Google Ads Solutions

Google Ads

Google Ads Solutions: New No-Code Scripts Explained

You may have noticed: There’s a new option for bulk actions in Google Ads: Solutions. In this post, […]

Broad Match

Google Ads

How Do Broad Match Keywords Work in Google Ads? (2025)

In Google Ads, there are 3 different keyword match types. By default, Google uses the broad match m […]

Exact Match

Google Ads

How Do Exact Match Keywords Work in Google Ads? (2025)

There are 3 different keyword match types in Google Ads, which always leads to confusion and misund […]

Phrase Match

Google Ads

How Do Phrase Match Keywords Work in Google Ads? (2025)

In Google Ads, there are 3 different keyword match types, which always lead to confusion and misund […]