Latest posts

  • PMax negative Keywords

    Finally: How to Add Negative Keywords to PMax Campaigns

    Finally more control over your Performance Max (PMax) campaigns! Google now allows negative keywords directly at the campaign level. No support, no workaround – just enter them yourself. In this post, I’ll show you how this works and what you should […]

  • Google Ads Account Setup

    Google Ads

    Google Ads Account Setup in 2025 – A Beginner’s Roadmap

    Google Ads is one of the best ways to reach potential customers online. Whether you have a local bu […]

  • PMax Scripts

    Google Ads

    10 Super Helpful PMax Scripts to Gain Back Control

    Are you like me and have an ambivalent relationship with PMax campaigns? Thanks to maximum automati […]

  • Feed-Only PMax

    Google Ads

    Feed-Only PMax Campaigns: How It Still Works in 2025

    Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the esse […]

PMax Not Spending the Budget

Google Ads

9 Reasons Why Your PMax Campaign Is Not Spending Your Budget

You have a Performance Max (PMax) campaign, but it is not utilizing your daily budget? There’s usua […]

Analyze PMax Campaign

Google Ads

Analyzing PMax Campaigns: This Is How (+3 Hidden Reports)

Google Ads Performance Max campaigns offer a comprehensive way to combine different ad formats and […]

Audience Signals

Google Ads

Audience Signals in PMax Campaigns: What You Need to Know

Audience signals are important components of Performance Max (PMax) campaigns in Google Ads. Howeve […]

Google Ads Reports in GA4

Google Ads

Creating Google Ads Reports in GA4: A Simple Guide

Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, […]

Feed-Only PMax

Google Ads

Feed-Only PMax Campaigns: How It Still Works in 2025

Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the esse […]

PMax negative Keywords

Google Ads

Finally: How to Add Negative Keywords to PMax Campaigns

Finally more control over your Performance Max (PMax) campaigns! Google now allows negative keyword […]

Google Ads Account Setup

Google Ads

Google Ads Account Setup in 2025 – A Beginner’s Roadmap

Google Ads is one of the best ways to reach potential customers online. Whether you have a local bu […]

Google Ads Fehler

Google Ads

Google Ads Beginner? Avoid These 12 Costly Mistakes

Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this […]

Google Ads Solutions

Google Ads

Google Ads Solutions: New No-Code Scripts Explained

You may have noticed: There’s a new option for bulk actions in Google Ads: Solutions. In this post, […]

Broad Match

Google Ads

How Do Broad Match Keywords Work in Google Ads? (2025)

In Google Ads, there are 3 different keyword match types. By default, Google uses the broad match m […]