Google regularly offers promotional credits for Google Ads. Most people associate them with new accounts — but existing advertisers can get offers, too. These often arrive via email or sit quietly in the Promotions section, which makes them easy to miss. I nearly overlooked one recently. Here’s what Google Ads credits are, how to redeem…
Google Ads offers significantly more functions than are visible at first glance. Many of them are hidden deep in the interface – but they can make a real difference in practice. In this post, I’ll show you 11 functions that are hardly known, but can help with setup, optimization and analysis. 1. Content suitability By…
Dynamic remarketing shows your store visitors exactly the products they have previously viewed – automatically, personalized and directly from your product feed. This is a no-brainer for e-commerce. But: for it to work, you need a clean setup. In this article, I’ll show you how to set up dynamic remarketing correctly from a technical perspective…
Finally more control over your Performance Max (PMax) campaigns! Google now allows negative keywords directly at the campaign level. No support, no workaround – just enter them yourself. In this post, I’ll show you how this works and what you should pay attention to. Let’s go Here is the overview: By the way, if you…
Google Ads is one of the best ways to reach potential customers online. Whether you have a local business, run an online store or just want to get started with online advertising, Google Ads can help you reach the right people at the right time. But the first step can be daunting: account creation, campaign…
Are you like me and have an ambivalent relationship with PMax campaigns? Thanks to maximum automation, they are very easy to create and now work very well. However, this automation also brings challenges: a lack of transparency, little control and often a feeling of not being able to keep a complete eye on the campaigns.…
Feed-Only Performance Max campaigns are a simple and effective way to reduce Google Ads to the essentials: Your product feed. This makes this campaign type particularly efficient and easy to manage – ideal for e-commerce businesses looking for maximum control over their ads. Simply not adding any assets is not possible in most Google Ads…
Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, it is often not enough to gain deeper insights. You either have to create your own reports or customize existing ones. In this article, I’ll show you how to integrate Google Ads reports into GA4 and why it’s important to…
Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this time and time again when I take on new accounts. It’s easy to make mistakes in Google Ads that can cost you a lot of money without you even realizing it. Especially if you blindly trust…
Do you want to learn everything about Performance Max (PMax) campaigns? Then you’ve come to the right place! In my comprehensive guide to PMax campaigns in Google Ads, I’ve combined all my experience and best practices to give you a complete overview. You’ll learn how PMax campaigns work and get a step-by-step guide to creating…
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