Google Analytics 4 (GA4) offers many functions for analyzing Google Ads data. However, by default, it is often not enough to gain deeper insights. You either have to create your own reports or customize existing ones. In this article, I’ll show you how to integrate Google Ads reports into GA4 and why it’s important to…

Everyone wants to be successful with Google Ads – but getting there is full of pitfalls. I see this time and time again when I take on new accounts. It’s easy to make mistakes in Google Ads that can cost you a lot of money without you even realizing it. Especially if you blindly trust…

Do you want to learn everything about Performance Max (PMax) campaigns? Then you’ve come to the right place! In my comprehensive guide to PMax campaigns in Google Ads, I’ve combined all my experience and best practices to give you a complete overview. You’ll learn how PMax campaigns work and get a step-by-step guide to creating…

The idea of recommendations in Google Ads is great: even if you don’t know your way around, you have an automated assistant at your side who helps you with specific tips to optimize your own account and increase your success. Sounds too good to be true? Yes, that’s why IT IS! Because if you’re not…

You may have noticed: There’s a new option for bulk actions in Google Ads: Solutions. In this post, you’ll learn everything you need to know about it. You can find everything you need to know in the following post. Here is a brief overview: By the way, if you want you can also check out…

Google Ads Performance Max campaigns offer a comprehensive way to combine different ad formats and channels to get the most out of your advertising budget. But to unlock the full potential of these campaigns, it’s important to properly analyze and understand the data and results, and not just rely on Google. In this post, I’ll…

If you run Performance Max or Shopping campaigns, you may have seen the following recommendation: You may have come across the term catch-all campaign before. But what does the term actually mean? In this post, you will learn everything you need to know about it. I’ll also show you strategies on how you can use…

Audience signals are important components of Performance Max (PMax) campaigns in Google Ads. However, there often is confusion about how they actually work. If you still have a few unanswered questions, you’ve come to the right place! Because in this post, you’ll learn everything you need to know about audience signals. That was a brief…

Your Performance Max (PMax) campaign has no or only a few impressions? This can be frustrating. Especially since Google gives you little insight into what is actually happening. But don’t worry! You’re not the first one with this problem. In this post, you’ll find the most common reasons for low impressions in Performance Max campaigns.…

Performance Max (PMax) campaigns are difficult to control. In their search for the best results, they take every shortcut and every trick in the book. From personal experience, the algorithm concentrates a lot of budget on brand searches for well-known brands. In most cases, however, this is not necessarily the best thing for the company.…