Audience signals are important components of Performance Max (PMax) campaigns in Google Ads. However, there often is confusion about how they actually work. If you still have a few unanswered questions, you’ve come to the right place! Because in this post, you’ll learn everything you need to know about audience signals. That was a brief…

Your Performance Max (PMax) campaign has no or only a few impressions? This can be frustrating. Especially since Google gives you little insight into what is actually happening. But don’t worry! You’re not the first one with this problem. In this post, you’ll find the most common reasons for low impressions in Performance Max campaigns.…

Performance Max (PMax) campaigns are difficult to control. In their search for the best results, they take every shortcut and every trick in the book. From personal experience, the algorithm concentrates a lot of budget on brand searches for well-known brands. In most cases, however, this is not necessarily the best thing for the company.…

You have a Performance Max (PMax) campaign, but it is not utilizing your daily budget? There’s usually a good reason for this – but it’s not always easy to recognize. In this post you will find the 9 most common reasons why PMax campaigns do not use the available daily budget. Of course, there are…

Google’s Performance Max (PMax) campaigns offer the unique opportunity to automate and optimize ads across the entire Google network. However, the effectiveness of this campaign type depends heavily on proper understanding and constant optimization. In this article, you’ll learn 16 valuable and detailed tips on how to get the most out of your PMax campaigns.…

If you want to run shopping ads, you have to choose between 2 campaign types: Performance Max (PMax) and Standard Shopping. Google will recommend the PMax campaign. But is it really always the better choice? In this post, I’ll show you a detailed comparison of both campaign types. I’ll also help you decide which one…

One of the biggest challenges in performance marketing is successfully scaling your campaigns. In other words, can you increase the budget so that the performance is still good and your campaigns are profitable? This task is difficult enough. But how does ithis work with Performance Max (PMax) campaigns in Google Ads? You’ll find the answer…

Performance Max (PMax) campaigns are both a blessing and a curse. You give up a lot of control and hope that, in return, Google’s AI will achieve your campaign goals more efficiently – be it more sales, lower lead prices or more store visits. To achieve this, Google uses a variety of different signals. You…

Whenever Google releases a new feature, such as Performance Max (PMax) campaigns, new winning strategies quickly emerge to help you succeed. One example of this is some “experts” who recommend creating a separate asset group for each targeted audience. In this post, I’ll show you why this tip is simply wrong and how you can…

Performance Max (PMax) campaigns are increasingly becoming Google’s favorite. In most cases, they are also very high performing. However, we advertisers have to be okay with handing over more and more control to Google. One of the few levers we have are the ad assets that we can provide. We can use these to influence…