Dynamic Remarketing in Google Ads sounds simple at first: you automatically show users exactly the products that they have previously viewed in your store. In practice, however, your campaign and audience setup determines whether this really works properly. In this article, I’ll show you how to set up and control Dynamic Remarketing in Google Ads…

Search campaign or Performance Max (PMax): two paths, one goal. In this post, you will learn in compact form how both campaign types work, how they really differ and what AI Max changes for Search. You will also see how Search and PMax work together in parallel. Of course, I’ll go into more detail in…